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6 Tips to a Creating a Professional Logo

No matter the size of the company you will need a logo in order to be accepted as a professional. Of course you want be considered among the elite in your industry and set yourself apart from amateurs. In order to do so you must consider a few things...

  • Distinguish what your logo and business is at quick glance. Maintain a memorable visual in their mind.

  • Timeless and won't need continual updates.

  • Applicable to all of your branding needs.

  • Never duplicate competitors design by being original.

  • Trigger good emotions to your key market.

  • Distinguish

Set yourself apart and get noticed right away. Symbols, colors and type style are factors to contemplate during the creation process. Symbols can be a display of a typical icon, original idea or a play on letters associated to the title. Ex. LosRos Graphix includes a circle with a "g" in the center. Simple and noticeable.

MAINTAIN

Our logo displays how symbols and fonts are fun, simple and most of all memorable. The matching typeface in the icon and the company name gives a mental association with the company. So much so that we can use the "g" circle symbol with out using the "LosRos Graphix" attached to it and still be associated with LosRos Graphix.

TIMELESS

Trends are always fun to follow but... Don't allow those trends to create a quick end to your brand. The perfect combo is to keep it simple and timeless. Think about how major long standing companies hardly ever have to adjust to any existing shift . Those companies keep current throughout history with a few subtle modification. Use long standing companies and their icons to define your logo goals.

APPLICABLE

Branding will need to utilize your logo throughout many medias. Flowing naturally from your business card to your website is important. LosRos Graphix is example

of how well the design allows it to function well if it's horizontal, vertical and without text. All things to consider for your logo when branding your company.

ORIGINAL

First way to fail would be to duplicate a competitors branding. Set your self aside from them by making it easy to be recognized. Maintaining a visual is a huge element to logo building. You must do that with originality.

EMOTIONS

Emotions you give off from your logo will determine the perception of your business. Be knowledgeable of what colors, fonts and shapes work in your favor. Your key audience will help you determine each of those factors.

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